Middle East Marketing Company was established in the United Arab Emirates in 1990 as an importer/ wholesaler/distributor of toys, gifts and consumer products.

During the past 14 years MEM operations have expanded to cover all of the Middle East countries. With a network of regional branch offices, partner distributors and local warehouses, MEM products are available in most of the toys shops, department stores, duty free shops, hypermarkets, gift shops, specialty stores, books and stationary shops. In 2003 MEM moved its operations to a larger office, bigger showroom and new warehouse facilities to accommodate its expanding human resources needs and growing product lines. In 2004 MEM management plans to expand its consumer products by venturing into licensed garments and foot ware as well as digital electronics and travel baggage.

In 2003 MEM launched an aggressive marketing campaign to introduce the “Bratz” brand in the Middle East that included TV commercials, prints ads, billboards, catalogues, special in-store displays and demonstration units. This campaign was in conjunction with the rising popularity and an aggressive PR campaign by the licensors of “Bratz”. In 2004 MEM will launch an even stronger campaign that will add special program sponsorship on selected TV stations and dedicated brand areas into the marketing mix. With a growing line of products from MGA Entertainment, Rose Art, Spearmark International, Accessory Network and Giochi Priziosi, Bratz branded products will continue to be the market leaders in their categories for 2004.