Vision and Mission

Salam International recently announced a massive two-year program to transform the company and has retained the services of various international consultancy firms to assist with the program.

Salam International recently announced a massive two-year program to transform the company and has retained the services of various international consultancy firms to assist with the program.

These major long-term transformations are to reflect Salam's new vision and include a series of projects covering corporate strategy and portfolio assessment, policies and procedures, IT strategy and branding.

Salam continuously seeks and nurtures alliances with reputable companies with a vision to become "one of the most successful diversified public-shareholding companies in the Middle East, an inspiring example for regional family groups.”

Vision Statement
Salam aims to become one of the most successful diversified public-shareholding companies in the Middle East, an inspiring example for regional family groups.

Mission Statement
We will measure our success by our ability to:

  • Achieve sustainable, profitable growth

  • Create long-term value for our shareholders

  • Be the preferred partner of our customers and suppliers

  • Develop our people and the communities in which we operate

We will achieve our vision by continuously adding to our historical strength and values:

  • Nurturing a performance culture throughout the group, where managers think and behave as entrepreneurs

  • Seizing strategic growth opportunities in our existing core business and through mergers and acquisitions

  • Setting the Salam standards for quality and service excellence in all Group activities

  • Managing our business with integrity and transparency"

Salam International – An Inspiring Example

Vision and Mission