Press Releases

22 September 2004

Salam Enterprises New Showroom

A new identity. A new showroom. A new thrust. That is the slogan linked to Salam Enterprises’ current marketing campaign. What was formerly known as ITC – Trading Division has now become Salam Enterprises with its new name and identity. Salam Enterprises has now opened its new showroom in the heart of Doha as a one-stop source for a range of quality office furniture, flooring and building materials. All this tailored with a new level of customer service and assistance.

ITC Trading changed its name to Salam Enterprises to categorize itself within the trading arm of Salam International, the corporate entity. And by adopting the Salam brand name, it reflects on the corporate entity’s strong heritage and deep roots. All this to reaffirm its commitment to offer its partners and all other stakeholders, the finest results in business performance and the highest standards of professionalism.

Salam Enterprises manages the supply, installation and solution provisioning of specialized trading products through its dealers and agent networks in office furniture systems, flooring and architectural hardware and building materials. With time and local experience, Salam Enterprises has established excellent business relations with its renowned international business partners.

In the office furniture sector, Salam Enterprises offers international award-winning Herman Miller office furniture and seating and Rockworth office furniture systems. As for the flooring sector, brands represented include Tarkett and Polytan. Tarkett is renowned for its indoor flooring product lines ranging from carpet, laminate, vinyl, wood and sports. Polytan is internationally known for its outdoor sports flooring and artificial grass products.

Products distributed in the architectural hardware and building materials sector include: Halfen-Deha, German support and hanging systems manufacturers, MKT, German fixings manufacturers and HP Plus, among others for ironmongery. Sports-related goods that Salam Enterprises has introduced to the Qatari market include Patentverwag Italia, an Italian producer and supplier of sports lockers, benches, seating and other sports hardware.


High profile projects completed by ITC’s Trading Division include the supply and installation of various flooring materials, furniture, partitioning and architectural hardware to Al Jazeera Net, Al Jazeera Sports Channel, Ministry of Education, Al-Ahli Hospital, Qatar Foundation, educational buildings and many more. As testimony to their success, the company received the Commercial Partner of the Year award for Tarkett for their exemplary achievements and professionalism for installing over 100,000 square meters of floor covering in Qatar.

On the opening of the new showroom, Mr. Issa Abu Issa, said that “Salam International has always prided itself on the quality of the works of its diversified family of companies and is confident that it will continue to grow and prosper. Salam will continue to be a pioneer in developing new ideas and projects with the support and cooperation of different sectors to further develop the local economy and the opening of this new and advanced showroom honors this vision.”

Mr. Yasser Hamad, General Manager, was pleased and claimed “Salam Enterprises is changing with market needs. That is the main reason we decided to relocate, enhance and modernize the showroom even further. The showroom is now a true exhibit of the quality products we represent and showcases the different working environments that are now popular worldwide. We have dared to use vibrant colors for work stations, walls, partitions and seating.”

Mr. Raed Hijaab, Operations Manager, noted that Salam Enterprises has introduced many new ideas to ensure a higher level of customer service and after sales support. One such idea recently implemented is a designer’s corner where interior designers and engineers can meet and review the latest in space solutions and whereby customers can review catalogs and select based on the wide range of possibilities now available to them.

Salam Enterprises’ new showroom is situated on Bin Omran Street.