Press Releases

03 June 2007

Salam Unveils New Brand Identity

Salam, Qatar’s oldest and leading luxury department store unveiled its new brand identity at its refurbished store in Doha’s fashionable Salam Plaza. The move comes as part of a holistic makeover of the Salam Stores brand, including store refurbishment and refinement of the Salam shopping concept.

“Our new identity comes as part of an ongoing process of redefining the Salam brand, which, for the last 55 years has become synonymous with luxury and style,” said Ibrahim Bitar, General Manager of Salam Studio and Stores, “It reflects the essence of Salam as a classic, yet contemporary up-market department store, catering to international taste.”

Established in 1952, Salam, with two branches in Doha at Salam Plaza and The Mall and branches in UAE and Oman, is a leading department store in the Gulf renowned for top brand products in men’s wear, ladies wear, children’s wear, accessories, photography, perfumes, cosmetics, house hold, linen, luggage and much more.

To keep its competitive edge in the market, Salam embarked on a large scale redesign and refinement of its stores, involving international retail and design authorities like retail consultant Walter Klinshment, one of Prince Walid Bin Talal advisors and London based store design consultancy HMKM who have worked on London’s Selfridges.

“While remaining true to our profile of an up-market luxury retailer, we have extended our offering to include items of a wider price range” – said Bitar. “Since we have reopened the store after the refurbishment, we’ve seen an increasing number of western, Arab and Asian expatriate among our customers”, he explained.

According to Bitar, the management’s vision is to transform Salam from a place to shop to a fashion authority and lifestyle destination, which offers to the customer a unique shopping experience.